Wooing Boomers: Final Step

Personalize your service. Even if all you sell is paperclips, you’re in a customer service business, so act accordingly. Whether it’s at the retail level or by phone or email, make sure that your service is fast, friendly, attentive and respectful.

Right now, Apple provides stellar customer service at every point of contact from store level through online support. That’s why so many savvy consumers pay a premium for their products.

Give the Boomers all the personal touch they crave, and chances are you’ll get a good buzz going, because Boomers like to share their experiences—good or bad. They’re a fickle group that loves to be wooed, especially by marketers. So, give them all the service they feel entitled to, and they’ll give you their business.