Thursday, April 30, 2009

Wooing Boomers: Step 3

Create a dialogue with them. Every life, be it a person’s or a product’s, is made up of a series of tales. Do a creative exploration, and discover ways to craft stories about how your product intersects with the lives of Boomers. Make them laugh, make them cry, make them feel something about your product, and you’ll have created a priceless connection with Boomers that money can’t buy.

Simple, sincere storytelling is an ancient technique that has resonated with human beings since before Beowulf. Stories have more meaning and staying power than glib slogans and goofy commercials, because they touch a deeper place. In this case, it’s called the Boomer Buying Center.

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