Tuesday, April 7, 2009

Why It's Simply Good Business to Embrace Positive Aging when Marketing to Baby Boomers.

Historically, aging has been seen as a time of increasing disability and frailty inexorably leading to death, but the Boomers refuse to accept that point of view. That’s why the new paradigm of Positive Aging positively resonates with them. That’s also why advertising and marketing communications that mirror Positive Aging’s many facets can profoundly influence Boomer buying decisions.

So, if you haven’t already done it, the smart move now is to take a close look at your products and services, and ask yourself how you can reposition them toward the burgeoning Boomer market. Of course, this isn’t to suggest that you walk away from your current markets. No, it’s about adding profitable sales in ways you might never have dreamt possible.

What makes this new opportunity so lucrative is that there’s a new methodology that can help add incremental profits that will grow your bottom line. It’s the Boomer Strategy Audit™, and it can help virtually any business grow in almost any economic climate, because it can help you apply the principles of Positive Aging to your advertising and marcom.

No comments: