Wooing Boomers: Step 2

Shower them with personalized communications. This doesn’t mean merely putting each person’s actual name on a mailing label. It means speaking directly to what each individual Boomer actually needs and wants. So, do your homework, then use your empathic skills and speak to them person to person.

If you’re not quite sure how to do this, find an advertising expert who’s also a gerontology counselor. Then you’ll have the best of both worlds, and a much clearer path to the Boomer Buying Center.